You have a business and you want it to grow, so you know you have to make contacts and turn them into connections that lead to business growth. But thinking about the effort as ‘sales’ and ‘selling’ intimidates many, so try to think about it as relationship building.

Nurturing prospects and clients is important to retaining business – and retaining and building your business is your goal, right?

Here are some tactics you can try. Give any or all of them a shot to find what feels best for you and works best for your business.

Offer a perk to a returning client to make her feel special. Perhaps a discount on new work; a discount once a year to see if that encourages clients to hire you for new work. Perks don’t have to be discounts, you could offer a free marketing report for their area of expertise.

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